Developed from a heritage entrenched in the Swedish elements and endurance sports, Craft Sportswear is a passionate, innovative sportswear company creating performance-driven clothing with "a Nordic attitude and a global reach." Designed by runners, cyclists, and skiers, Craft's products are committed to inspiring, enabling, and enhancing "athletic progress for world champions and everyday heroes."
I was contracted to write and edit product copy for Craft's upcoming seasonal launch. Requiring a quick turnaround time, I wrote and edited copy for approximately 200 items in less than a week.
The following pictures provide a few examples of copy written for Craft products:
