An unconventional path toward marketing
To many, my writing journey seems odd, especially when they learn that I have a degree in physics. However, when you take a step back, the whole picture comes into focus.
I've always been creative and curious. From a young age, I would lose track of time poring over history books at the library or teaching myself to play an instrument. I wanted to know how things worked: what events moved us from point A to point B; what made a piece of art compelling; and what made people act the way they do. Suffice it to say, I've always been interested in stories.
Finding a brand's story and voice
A person's story reveals a lot about them, especially how they present it. They could be verbose or succinct, emotional or dry, informative or superficial.
A brand is no different. Its tone of voice and design inform its character, personality, and story: how it presents itself to the market. When done well, a brand garners attention and creates lifelong customers.
Speaking for and supporting users
As a content designer, my goal is to effectively and consistently tell a brand's story. I want their story to resonate with people by speaking in a language they understand.
Well-crafted content design should support users. It should inform and guide them. Users should feel like they're making the right choice and that they're the heroes of their own stories. After all, the story is about them — I'm merely supporting them on their journey.