InsideTracker
InsideTracker is changing the future of health and wellness. Their personalized nutrition plans are created by analyzing user's blood, DNA, and habits. These science-backed action plans are tailored to help user's discover their potential for a longer, healthier life, all thanks to data provided by their body.
I joined the InsideTracker team to analyze data from their user research. The interviews and activities with users revolved around InsideTracker's brand, messaging, and benefits. After reading and editing all the transcripts, I moved on to analyzing the findings from the activities completed by the users.
My research and analysis culminated in a report delivered to InsideTracker stakeholders for consideration regarding their brand and products. We then used this research, along with stakeholder feedback, to develop InsideTracker's brand refresh playbook and overhaul the entire website.
Click below to how we helped “healthspan” innovators clarify their value proposition across core audience groups, setting the brand up for 10x growth after 10 years of slow and incremental gains.