InsideTracker
InsideTracker is changing the future of health and wellness. Their personalized nutrition plans are created by analyzing user's blood, DNA, and habits. These science-backed action plans are tailored to help user's discover their potential for a longer, healthier life, all thanks to data provided by their body.
I joined the InsideTracker team to complete data analysis on research conducted with their users. Interviews and activities conducting with users revolved around InsideTracker's brand, messaging, benefits and more. I spent time reading and editing all transcripts before moving on to analyzing findings from activities completed by users.
My research and analysis culminated in a report which was delivered to InsideTracker stakeholders for consideration of their brand and products. We then used this research – plus feedback from stakeholders – to develop InsideTracker's brand refresh playbook and a total site overhaul.
Click below to how we helped “healthspan” innovators clarify their value proposition across core audience groups, setting the brand up for 10x growth after 10 years of slow and incremental gains.