InsideTracker is changing the future of health and wellness. Their personalized nutrition plans are created by analyzing user's blood, DNA, and habits. These science-backed action plans are tailored to help user's discover their potential for a longer, healthier life, all thanks to data provided by their body.
I joined the InsideTracker team to complete data analysis on research conducted with their users. Interviews and activities conducting with users revolved around InsideTracker's brand, messaging, benefits and more. I spent time reading and editing all transcripts before moving on to analyzing findings from activities completed by users.
My research and analysis culminated in a report which was delivered to InsideTracker stakeholders for consideration of their brand and products.