LastPass is one of the world's most trusted password management solutions. From students to enterprise businesses, LastPass makes it easy for users to secure, manage, and access their passwords from anywhere.
I started as a contracted copywriter at LastPass in December 2020. After developing and improving content for several larger projects, LastPass management decided to hire me as a full-time copywriter in April 2021.
Since, I have been the sole copywriter for LastPass' Web and E-commerce experience. I have led, collaborated on, and developed content for many projects since starting at LastPass, from the campaigns to product launches.
In 2022 alone, I ...
- Helped launch 150+ live web pages to support SEO, Campaigns, Lead Gen, and Acquisition.
- Updated 55 live LastPass Company pages
- Reviewed and edited 57 PDFs which were converted to browser pages, plus 10 organic net new pages
- Developed content for the promotion of webinars and campaigns, the latter of which generated over $1,000,000 in web acquisitions from just three campaigns.
- Optimized SEO-driven pages, which improved SEO web performance [mobile speed down 2.8%, desktop speed down 5.7%, and organic search prospects up 17.5% YoY]
- Updated 55 live LastPass Company pages
- Reviewed and edited 57 PDFs which were converted to browser pages, plus 10 organic net new pages
- Developed content for the promotion of webinars and campaigns, the latter of which generated over $1,000,000 in web acquisitions from just three campaigns.
- Optimized SEO-driven pages, which improved SEO web performance [mobile speed down 2.8%, desktop speed down 5.7%, and organic search prospects up 17.5% YoY]
One of my favorite projects included the complete redesign of LastPass' "How it Works" page—a page that existed before my joining, which I had long wanted to update and remake from the ground up.
A designer and I spent over a year redesigning this page (amidst many other projects), completing numerous wireframing sessions, user research deployments, and more to develop a clean, educational UX experience. From a content perspective, I redesigned the page to thematically be a "Why LastPass" page, as it sits high in the funnel and should, thus, capture leads and incentivize them to continue their journey toward trialing.
The redesign can be seen below (wherein the updated "Why LastPass" page is on the left):
At this time, I am in the process of remaking our "How it Works" page, too, to better meet users' expectations: to aptly describe how LastPass works while tying it to our new "Why LastPass" page.