McDavid USA
Founded in 1980, McDavid USA is a SportMed company that creates premier sports protection and performance apparel that is among the top recommendations of pro athletes, sports medicine professionals and athletic trainers.
I wrote detailed body content and product copy for each of McDavid's product categorization pages, all of which was structured around SEO keywords and phrases. Each page was written in the McDavid voice, emphasizing the company's confidence, hard-work ethic, and natural grit.
