Founded in 1980, McDavid is a SportMed company that creates premier sports protection and performance apparel that is among the top recommendations of pro athletes, sports medicine professionals and athletic trainers.
Contracted through Visiture, I wrote detailed body content and copy for each of McDavid's product categorization pages, all of which was structured around SEO keywords and phrases. Each page was written in the McDavid voice, emphasizing the company's confidence, hard-work ethic, and natural grit.
The primary challenge with this project was determining how to effectively provide a narrative to readers, all the while discussing the McDavid products and their specific features, in less than 150 words; however, both my experience as a writer and awareness for voice allowed me to write this content in a timely manner.
