McDavid USA
Founded in 1980, McDavid USA is a SportMed company that creates premier sports protection and performance apparel that is among the top recommendations of pro athletes, sports medicine professionals and athletic trainers.
I wrote detailed content for the body of each of McDavid's product categorization pages. All of the content was structured around SEO keywords and phrases. I wrote each page in the McDavid voice, emphasizing the company's confidence, strong work ethic, and natural grit.
