NATHAN Sports
The NATHAN Sports team understands what runners need to perform at their best. Whether you're competing or training, the last thing you want to worry about is your gear, whether you're an ultra runner, triathlete, or Couch to 5K participant. With this in mind, their innovators have perfected the details so you don't have to. They create performance-driven products designed to help you run stronger and longer.
NATHAN is a personable industry leader with a confident, earnest, and trustworthy voice. Their customers require the best hydration products the running industry has to offer, and NATHAN is certain to provide just that through their technology and marketing efforts.
Under the direction of WPromote (Visiture at the time of writing), I wrote many SEO-centric, B2C blogs that were featured on the NATHAN Sports website throughout spring and summer of 2018. By connecting new Nathan products with training advice for runners and endurance athletes, I created engaging content that exemplified the usefulness of Nathan's hydration gear. Understanding that the customer comes first, I wrote engaging, charismatic, and functional blogs.
