The NATHAN Sports team understands what runners need to perform at their best. Whether in competition or training, the last thing any runner—ultra runners, triathletes, couch to 5Kers—wants to worry about is their gear. With this knowledge in mind, NATHAN's innovators have sweat the details so you don't have to, creating performance-driven products designed to help you run stronger and longer.
NATHAN's voice is that of a personable industry leader: confident, earnest, and trustworthy. Their customers require the best hydration products the running industry has to offer, and NATHAN is certain to provide them with just that, whether through their running tech. or their marketing efforts.
I wrote several SEO-centric, B2C blogs that were featured on NATHAN Sports through the spring and summer of 2018 under the direction of Visiture. By connecting new NATHAN products with training advice geared towards both runners and endurance athletes, I was able to create narratives that captured the attention of customers, all while exemplifying the usefulness of NATHAN's hydration gear. I understood that the customer came first, so I ensured to write blogs that were engaging, charismatic and functional.
