Forcepoint
Forcepoint is one of the world's premier cybersecurity companies. However, their approach to security differs greatly from the rest of the market. Their human-centric focus protects data and users by understanding and studying the needs of humans all around the globe. By analyzing user activity, they can identify and mitigate risky behaviors while developing risk-adaptive security measures to protect enterprise businesses.
In early 2019, I collaborated with Playbook Studio and Mechanica on a complete rebranding of Forcepoint. My collaboration began with researching, studying, and analyzing transcripts of interviews with company stakeholders, and culminated in a full-day workshop with those stakeholders. The workshop focused on presenting the idea for Forcepoint's brand redesign and conducting team brainstorming activities to provide further insight into the company's perception of itself.
I took copious of the workshop and compiled them into a formal report, which I presented to my team at Playbook Studio. We then used this work to aid in developing a brand playbook and rebranding the website for Forcepoint.
Click below to learn how, over the course of two years, we partnered with the CMO and CEO of a $700M+ cybersecurity company to do deep brand work and executional alignment that ultimately supported their acquisition by Francisco Partners from Raytheon.