Forcepoint is one of the world's premier cybersecurity companies. However, their approach to security differs greatly from the rest of the market. Their human-centric focus protects data and users by understanding and studying the needs of humans all around the globe. By analyzing user activity, they can identify and mitigate risky behaviors while developing risk-adaptive security measures to protect enterprise businesses.
In early 2019, I worked with Playbook Studio and Mechanica in the development of a complete rebrand for Forcepoint. My collaboration began with research—studying and analyzing transcripts of interviews held with company stakeholders—and culminated in a full-day workshop held with those same stakeholders. The workshop was focused on presenting the idea for Forcepoint's brand redesign, followed by conducting team brainstorming activities which would provide further insight into the company's view of themselves.
I participated in the presentation and activities throughout the workshop, but primarily worked as a scribe, taking copious notes on the things said, content produced during activities, and more. I collected all of these notes into a formally written workshop report which was presented back to Playbook Studio for further rebranding usage.
I participated in the presentation and activities throughout the workshop, but primarily worked as a scribe, taking copious notes on the things said, content produced during activities, and more. I collected all of these notes into a formally written workshop report which was presented back to Playbook Studio for further rebranding usage.