Intend Health Strategies
Intend Health Strategies (formerly Primary Care Progress) is a leadership development and community building organization working to improve the structure and personality of primary health care for the betterment of medical workers and teams.
I worked with Playbook Studio by reading, editing, and annotating transcripts of interviews completed with Intend Health's shareholders, medical professionals, and primary care medical workers. I collected notable findings from these interviews into a report which was later used for the presentation of branding and content strategy findings meant for Intend Health.
From this, I collected key findings which I turned into core values, potential values, mission statements, and more. I presented this to my team at Playbook Studio, which we further developed, with feedback from Intend Health's shareholders, to develop messaging for their brand refresh.
This brand refresh culminated in the development of a brand playbook for the non-profit, as well as a total overhaul of their website.
Click below if you'd like to delve deeper into how we created a new name and identity for a non-profit that had outgrown it’s original mission, purpose and offering.