Through Carbon, I briefly worked with UFP Technologies by analyzing their website's existing copywriting and content. This involved looking at the UX layout of each webpage, considering language used, researching industry examples of copy and website layout, and more.
My notes were collected into a report which I provided directly to UFP Technologies marketing staff, of which included criticism about existing copy and recommendations for improvement. Recommendations were based on my research of industry examples, experience as a scientific copywriter, and background within the sciences.