UFP Technologies
Through Carbon, I worked with UFP Technologies by analyzing their website's existing copywriting and content. This involved examining the UX layout of webpages, analyzing the language used, researching industry examples of copy and website design, and more.
I compiled my notes into a report and provided it directly to the marketing staff at UFP Technologies. The report included criticism of the existing copy and recommendations for improvement. The recommendations were based on my research of industry examples, my experience as a scientific copywriter, and my background in the sciences.