Carbon
Carbon is pioneering the way digital marketing is approached. While grounded in the creative sphere, they understand that modern marketing is made unique when integrated with data. In an age where consumers are brands and advertising is more concerned with the total customer experience (CXO), Carbon is deconstructing and re-envisioning brands by delving into their analytics.
I worked on many of Carbon's projects as a contracted copywriter and editor. I was integral in working on the redesign of clients' websites and content as part of their brand refresh. This work involved creating website templates, reworking sitewide content design, developing copy guidelines for the refresh, and more.
I worked on many of Carbon's projects as a contracted copywriter and editor. I was integral in working on the redesign of clients' websites and content as part of their brand refresh. This work involved creating website templates, reworking sitewide content design, developing copy guidelines for the refresh, and more.
Clients included Craft Sportswear, Schneider Electric, Exeter Hospital, 1620USA, UFP Technologies, Finally Light Bulbs (now known as Light Lucidity Lights), Erbaviva, Nuna, and others.
These projects resulted in noticeable wins for clients, including:
▸5x increase in E-comm sales for Craft Sportswear.
▸35k new B2B leads generated for UFP Technologies, Inc. during one campaign.
▸85% new users captured for Schneider Electric.
▸39x increase in page views for Exeter Hospital.
▸400% increase in revenue for Nuna.